Chennai (India), Aubagne (France), 24th of March 2026
Twise, a global leader in digital TV security and conditional access technologies, Kal Cables, a pioneer in innovative digital solutions, and Rurutek, a leading Indian manufacturer of advanced digital television solutions, today announced the launch of India’s first 100% Made-in-India CI Plus 2.0 USB Conditional Access Module (CAM).
This groundbreaking initiative introduces a revolutionary STB-less solution for the Indian pay-TV market, fully aligned with the Telecom Regulatory Authority of India’s (TRAI) vision for interoperability and consumer-friendly digital TV broadcasting.
Empowering India’s Digital TV Revolution
Broadcast television remains a cornerstone of media consumption in India, offering unparalleled reach and reliability. With most new TVs in India now equipped with built-in DVB digital tuners, it appears that TVs are also compatible with CI Plus 2.0. Therefore, CI Plus 2.0 USB CAM provides a seamless, plug-and-play solution that eliminates the need for external set-top boxes. This innovation is particularly significant in India, where the traditional PCMCIA form factor was never widely adopted. By combining the USB CAM with TVs featuring DVB tuners, operators can now deliver premium content directly and securely, ensuring a superior viewing experience without additional hardware.
The product is 100% manufactured in India, supporting the government’s “Make in India” initiative. In the current global context—marked by flash allocation challenges and geopolitical uncertainties—a locally produced solution ensures supply chain resilience, cost efficiency, and technological sovereignty for India’s digital TV ecosystem.
Key Advantages of the CI Plus 2.0 USB CAM:
- STB-Less Solution: Directly integrates with TVs featuring DVB tuners, reducing hardware clutter and operational costs.
- 100% Made in India: Fully manufactured locally, supporting India’s self-reliance, economic growth, and supply chain security.
- Universal Compatibility: Works with any USB-equipped TV, supported by leading brands already embracing this technology.
- Enhanced Security: Incorporates advanced encryption and CI Plus 2.0 standards to protect content and prevent piracy.
- Sustainable Design: Lowers power consumption, reduces e-waste by eliminating the need for additional set-top boxes, and minimizes the carbon footprint, aligning with India’s green technology initiatives.
A Strategic Collaboration for Digital India
The partnership between Kal Cables (“SCV”), Rurutek and Twise combines global expertise in CI Plus 2.0 technology with local manufacturing and market insights.
This collaboration accelerates the deployment of USB CAMs, offering Indian consumers and operators a future-proof, standardized, and user-friendly solution that adheres to TRAI’s guidelines.
“Kal Cables is proud to be part of this transformative initiative,”
said CTO at Kal Cables. “Our commitment to innovation and local manufacturing ensures that Indian consumers can enjoy premium digital content with unmatched convenience and security. This collaboration underscores our dedication to advancing India’s digital infrastructure and supporting the ‘Make in India’ mission, especially in today’s geopolitical landscape.”
Sushhmitha Manoharan, Marketing Director at Rurutek, added,
“Our collaboration with Twise and Kal Cables allows us to deliver a solution that meets the immediate needs of Indian operators and consumers, while supporting the country’s vision for a digital, self-reliant, and eco-friendly future. The combination of USB CAM and DVB tuners is a perfect fit for India’s broadcast-centric market, and the reduction of e-waste is a significant step toward sustainability.”
“This launch is a game-changer for India’s pay-TV industry,”
said Stéphanie Bizouerne, Co-founder of Twise. “By leveraging the DVB tuners already present in modern TVs and ensuring 100% local manufacturing, we are enabling a truly STB-less experience that is both accessible and sustainable for millions of households, in full compliance with TRAI’s vision.”
Kal Cables is a dynamic player in India’s digital infrastructure sector, dedicated to delivering cutting-edge solutions that empower consumers and businesses. By leveraging advanced technologies, Kal Cables aims to transform the digital landscape in India and beyond.
Rurutek is a leading Indian provider of advanced digital television solutions, known for its expertise in large-scale deployments and commitment to delivering secure, interoperable, and standardized solutions for the Indian market.
For more information, please contact: contact@twise.fr
